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Sweet Park packed with shoppers between pastry counters under the arched hall, BAKE the SHOP counter at the back; faces blurred in the original Shinsegae press image
1 / 7
**1.4 MILLION** IN MONTH ONE.. **43** dessert brands on one basement floor in Seoul.
A café table at Sweet Park heaped with desserts bought there — strawberry shortcake, cream-filled cones, egg tarts, an éclair, choux and bagged pastries (The Edit's Sweet Park visit)
2 / 7
DESSERT IS **THE BAIT.**. **45%** of 2024 Sweet Park buyers hadn't shopped at Shinsegae Gangnam the year before.
Tight native crop of a London Bagel Museum counter at The Hyundai Seoul — chalkboard cards "Jambon butter 8.5" and "Pretzel butter Salt bagel 5.9" above jambon-butter sandwiches and pretzel bagels
3 / 7
"5.9" MEANS **₩5,900.**. Bakery cards price in thousands and leave off the zeros.
Sweet Park dessert hall, B1 Shinsegae Gangnam — checkerboard marble floor, vaulted white arches, globe chandelier and curved glass pastry counters with staff behind them (Shinsegae press image)
4 / 7
FOOD HALLS CLOSE **BY 8:30 PM.**. Mon–Thu **20:00**, Fri–Sun **20:30**.\nCome for lunch, not after dinner.
The Beton salt-bread counter at Sweet Park — wicker baskets of salt bread with tongs on wooden shelves, under a chalkboard headed "BETON's story"
5 / 7
15 MIN EARLY. **STILL SOLD OUT.**. A Korean reviewer queued before weekend opening and still missed Beton.
The Hyundai Seoul's B1 food floor (Tasty Seoul) — the "22 Food Truck Piazza", a vintage Citroën food truck and café tables under exposed ceiling ducts (photo: Gyeseon / Lee Chul-hee via design.co.kr)
6 / 7
RAIN OR 34°C? **NEVER GO OUTSIDE.**. Yeouido Station Exit 3 to this floor: **10 indoor minutes**.
The Pierre Marcolini chocolate counter in Sweet Park, Shinsegae Gangnam, with nobody queuing — checkerboard floor and arched shopfront (Shinsegae press image)
7 / 7
BUY WHERE **THERE'S NO LINE.**. The counter with no queue is usually excellent.\n**→ epickor.com**

Card 1 / 7

SEOUL · 스위트파크 SWEET PARK

1.4 MILLION IN MONTH ONE.

43 dessert brands on one basement floor in Seoul.

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