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Official WEBTOON media-kit image: two phone screens side by side, the English WEBTOON app home (Top Picks for You) and the Korean NAVER WEBTOON home (웹툰, weekday tabs)
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MANHWA, MANGA, WEBTOON: **NOT THE SAME.**. Three words fans mix up. Here is what each one actually means.
A Korean comic-book cafe (만화카페) interior with wooden shelves of printed comic volumes, Korean shelf labels such as 국내순정, reading booths and a book-search desk (도서검색대)
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MANHWA = **KOREAN COMICS.**. Read **left to right**, usually in full colour, print included. Manga is Japanese: **right to left**, usually black and white.
Crop of the official WEBTOON app home screen (media kit): WEBTOON logo and the Top Picks for You grid of title tiles
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A FORMAT, **NOT A COUNTRY.**. **No pages.** One endless strip per episode, read **top to bottom** with your thumb.
Passengers on a Seoul Metro train, November 2010, almost all looking down at their phones
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BUILT FOR **THE PHONE.**. Short sessions, cliffhangers, comments, coins: webtoons were designed around the subway ride, the cafe break, the bed-before-sleep scroll.
Crop of the official NAVER WEBTOON app (media kit): Korean weekday tabs 월 화 수 목 금 토 일 above three title tiles marked with their update day
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COMICS **BECAME A HABIT.**. You learn which **day** a title updates, check the comments, pay to read ahead, and come back next week.
Naver's Green Factory headquarters in Seongnam, Korea: a green glass tower on a stone base under a cloudy sky
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FROM NAVER **TO NETFLIX.**. *Sweet Home*, *All of Us Are Dead*, *Chicken Nugget*: Netflix series built on webtoons readers had already tested.
Starfield Library (별마당도서관) in Seoul: a curved wall of tall wooden bookshelves with the Korean sign 별마당도서관
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START WITH **YOUR TASTE.**. The full guide, plus how Korea's webtoon industry passed ₩2 trillion a year: **epickor.com**

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KOREA · 웹툰 · 만화

MANHWA, MANGA, WEBTOON: NOT THE SAME.

Three words fans mix up. Here is what each one actually means.

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