Korea's government shopping festival runs 18 days this year, 29 Oct to 15 Nov 2026. Duty-free up to 50% and palace free entry are for visitors; the lodging coupons, Onnuri discounts and payback are not. What is confirmed, and what 2025 looked like.
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Korea's national shopping festival opens today and runs 18 days: 29 October to 15 November 2026. Here's what a foreign visitor can actually use. 🛍️
• Free palaces are in the 2026 plan, but the sites and dates haven't been announced yet. In 2025 all four palaces and Jongmyo were free for the whole festival, with no booking.
• Free doesn't mean open: closure days still applied in 2025. Mon 2 & 9 Nov: Changdeokgung, Deoksugung, Changgyeonggung. Tue 3 & 10 Nov: Gyeongbokgung, Jongmyo.
• Duty-free: the 2026 plan gives 26 stores, up to 50% off (government plan, 3 Jul 2026).
• Not for visitors: the lodging coupons (Korean nationals only, not valid in Seoul) and the 10% Onnuri discount (a resident app).
• Wednesdays are free anyway: on 4 and 11 Nov, Deoksugung, Changdeokgung, Changgyeonggung and Jongmyo are free, festival or not. Wearing hanbok gets you in free on any open day.
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Sources: Ministry of Economy and Finance (3 Jul 2026), Ministry of Culture, Sports and Tourism, Korea Customs Service, Royal Palaces and Tombs Center.
Photos: Sgroey, Spike, Basile Morin, Kanchi1979, 라성민 (Wikimedia Commons, CC BY-SA / CC BY); Bgag (CC0).
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