Soju Was 35%. Now It’s 15.7%. Here’s Where It Went.
7-minute video · EpicKor
Soju was 35% alcohol in 1924. Today's best-selling bottle is 15.7%, and it costs more than it used to.
Read the full guide
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- Korean Pojangmacha Guide: What a Pojangmacha Is, Seoul's Tent Bar Rows at Jongno 3-ga, the Menu and Prices, and the Etiquette
- How to Buy Alcohol in Korea: The Rule Nobody Tells Tourists
- Is Korean Beer Really Bad? The North Korean Insult, Cass vs Terra vs Kelly, and the Craft Cans Worth Buying
- Why Korean Soju Keeps Getting Weaker, Pricier, and Less Drunk: The 100-Year Slide from 35% to 15.7%


