Daiso: The High-Quality 'Dollar Store' Taking Over Korean Beauty and Life
In most countries, a "Dollar Store" is a place for cheap, low-quality items. In South Korea, Daiso is a lifestyle destination. With most items priced between 1,000 KRW ($0.75) and 5,000 KRW ($3.70), it has become the go-to spot for everything from kitchenware to high-tech skincare.
1. The K-Beauty Revolution at Daiso
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The biggest trend in 2024-25 is Daiso Beauty. Major Korean skincare brands have launched exclusive "Daiso lines" that feature the same active ingredients as luxury products but at a fraction of the cost. Items like the "VT Reedle Shot" at Daiso have become so popular that they sell out in minutes every morning.
2. Camping and DIY Culture
Daiso has also tapped into Korea's love for camping and DIY. You can find professional-grade camping gear, stationery, and home organization tools that are both aesthetic and functional. It’s the ultimate place for "Life Hacks."
3. Why is it so popular?
In a period of high inflation, Daiso offers "Small Certain Happiness" (Sohwak-haeng). You can go in with $10 and come out with a bag full of items that actually improve your daily life. It’s not just a store; it’s a form of retail therapy.
FAQ: Shopping Guide
Q: Which is the best Daiso to visit? A: The 12-story Daiso in Myeongdong is the flagship and offers the widest variety of goods. Q: Can I use a foreign credit card? A: Yes, Daiso accepts most major international credit cards and mobile payments like Apple Pay.
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