Fashion Leader Grandpas: The Rise of 'Senior Chic' in Modern Korea

Forget the polished idols of Gangnam. The real fashion icons of 2026 are found in the back alleys of Euljiro and the elderly parks of Jongno. Known as the "Fashion Leader Grandpas," these seniors have become a global sensation for their effortless, authentic, and "accidental" style. In a society obsessed with fast fashion, these grandfathers are proving that true style is a slow-burn journey of decades.

1. The Aesthetic of 'Dongmyo'

Editor's Pick

As an Amazon Associate, we earn from qualifying purchases.

The epicenter of this movement is the Dongmyo Flea Market. For decades, this was just a place for seniors to buy cheap, used clothes. Today, it is a pilgrimage site for Gen Z fashionistas looking to emulate the "Grandpa Look."

• Key Elements: High-waisted wool slacks, vintage windbreakers from the 80s, colorful fedoras, and the "layered vest" look.
• The Vibe: It’s not about matching; it’s about utility. A bright purple hiking vest over a pinstripe suit? To them, it's practical. To a fashion scout, it’s genius.

2. From 'Lame' to 'Hip': The Cultural Shift

For a long time, the "Ajusshi" (middle-aged man) look was mocked in Korea. But as the world moves toward Sustainability and Heritage, these seniors—who have worn the same high-quality wool coat for 30 years—have become the ultimate role models. They represent a time before "disposable" clothes.

• The Influence: Brands like New Balance and local Korean designers are now using these seniors as runway models. Their wrinkles and grey hair are seen as the ultimate accessory of "lived-in" coolness.

3. How to Get the Look

If you want to experience this "Senior Chic," don't go to a mall.

1. Visit Dongmyo: Go on a weekend and dive into the "mountain of clothes."
2. Focus on Quality: Look for heavy wool, real leather, and classic patterns.
3. Wear it with Confidence: The secret to the Grandpa Look isn't the clothes; it's the "I don't care what you think" attitude.

FAQ: Shopping in Dongmyo

Q: How much should I pay at Dongmyo? A: You can find items for as low as $1 (1,000 KRW). Most high-quality vintage jackets go for $10 to $30. Q: Is it okay to take photos of the seniors? A: Always ask for permission first! Many are happy to show off their style if you approach them with respect. Q: Is Dongmyo open every day? A: Yes, but it is most active on Saturday and Sunday afternoons.

Editor's Picks for You

As an Amazon Associate, we earn from qualifying purchases.