Why Korea is Serious About Hip-Hop #1
Is there such a thing as hip-hop music in Korea?
Did you know that there is a hip-hop TV program that ran for 11 years in Korea?
The Birth of 'SHOW ME THE MONEY'
It’s called ‘SHOW ME THE MONEY’. This program was first aired on M.net in 2012.
At that time, there was a gap between underground rappers and popular rappers in the Korean hip-hop scene.
The Format and Impact
SMTM, like the program name ‘SHOW ME THE MONEY’, offered a competitive survival format.
If you pass the competition and come in first place, you receive a prize of approximately 100 million won and future album production.
It was a shortcut to becoming a superstar, with such influence that not only M.net Broadcasting Company but also various broadcasting stations vied to invite the winners.
Notable Winners
The rapper who became a superstar through ‘SHOW ME THE MONEY’ includes:
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Season 1’s LOCO
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Season 3’s BOBBY
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Season 5’s Bewhy
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Season 7’s nafla
These artists continue to be active and influential in the music scene today.
Origins of Korean Hip-Hop
In fact, the beginnings of Korean hip-hop can be traced back to the CBBS (Computerized Bulletin Board System) community and an underground club called MasterPlan in 1999.
'SHOW ME THE MONEY' has significantly shaped the Korean hip-hop landscape, transforming underground talents into mainstream superstars. This program not only bridged the gap between different rapper communities but also elevated hip-hop's status in Korea's music industry. Stay tuned for more insights into the evolution of Korean hip-hop.
Keywords
Keywords: Korean hip-hop, SHOW ME THE MONEY, M.net, underground rappers, popular rappers, hip-hop competition, LOCO, BOBBY, Bewhy, nafla.
