MU:DS Mania: Why the National Museum of Korea is the Hottest Place for Goods

Forget the boring museum souvenirs of the past. In Korea, the National Museum of Korea (NMK) has become a trendsetter among Gen Z, thanks to its brilliant lifestyle brand, MU:DS (뮷즈). By reinterpreting ancient treasures into high-quality, aesthetic items, the museum has created a "Goods Craze" where products sell out within minutes of being released.

1. The Star of the Show: The Pensive Bodhisattva Miniature

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The most iconic "MU:DS" item is the miniature of the Gilt-bronze Pensive Bodhisattva. This 6th-century masterpiece, known for its serene smile, has been transformed into a variety of colorful, palm-sized figurines. Even BTS's RM is a fan, making these miniatures a "Must-Have" for both locals and global fans.

2. High-End Design Meets History

MU:DS isn't just about figurines. They offer a range of products that blend seamlessly into modern life:

• Mother-of-Pearl Coasters: Reinterpreting traditional 'Najeonchilgi' techniques.
• Celadon Ceramics: Using the iconic Goryeo Celadon green for modern plates and cups.
• Incense Holders: Inspired by traditional incense burners found in ancient royal tombs.

3. FAQ: How to Buy

Q: Where can I buy these goods? A: The best place is the flagship store at the National Museum of Korea in Yongsan. You can also buy them online via their official store, though many popular items are often out of stock. Q: Are they expensive? A: Prices range from $10 for stationery to $150+ for high-end ceramic collaborations. The quality is exceptional, making them perfect long-lasting souvenirs.

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