The Most Talked-About Figure on Korean Social Media Right Now: Yongjin Jeong
Chaebol Heir
Born as the son of the youngest daughter of Samsung's founder and chairman, Lee Byung-cheol, Yongjin Jeong is a notable figure in Korea's business landscape. He is the cousin of Samsung Group Vice Chairman Lee Jae-yong and the ex-husband of actress Go Hyun-jung. Currently, he serves as the Chairman of Shinsegae Group and owns the SSG Renders Baseball team.
Chaebol Definition
In Korea, there is a term called ‘Chaebol’ that refers to family-run conglomerates with massive wealth, often passed down through generations. These companies typically have assets exceeding 10 trillion won and are led by 'silver spoon' heirs who inherit both wealth and management rights.
Breaking Tradition
Second and third-generation chaebols usually refrain from making political statements or disclosing personal details, considering Korean cultural norms and sentiments. However, Yongjin Jeong stands out as an exception to this rule.
Myeolgong Controversy
Yongjin Jeong became widely known for his ‘myeolgong멸공’ statement, an abbreviation for ‘Destroy the Communists,’ which refers to the perceived main enemy of South Korea’s liberal democracy. By posting #myeolgong멸공 on his social media, he publicly showcased his right-wing political views, stirring considerable public interest and debate.
Celebrity Chef
Jeong's penchant for the spotlight extends beyond politics. He installed a state-of-the-art kitchen in his home where he invites celebrities and personally cooks for them, turning these gatherings into high-profile events that further increase his visibility and popularity.
Yongjin Jeong’s blend of high-profile business leadership and social media savvy has made him a unique and influential figure in Korea. By breaking from traditional chaebol norms and embracing a more public persona, he captures the attention of both media and the public, reshaping the image of Korean business elites.
Keywords
Keywords: Yongjin Jeong, Shinsegae Group, chaebol, South Korea, Samsung, Lee Byung-cheol, Lee Jae-yong, myeolgong, political statements, celebrity chef.
